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Serums are an effective way to deliver concentrated key nutrients or ingredients to the skin and should be a part of every skincare routine. Created to hydrate, nourish, and protect your skin, a serum is the next step after cleansing and right before moisturising.

The secret to the ideal serum is finding one that is well-suited to your skin concerns. There are a number of serums with different ingredients, including vitamin C, hyaluronic acid, retinol and glycolic acid serums. Serums have the ability to improve and transform your skin, whether that's reducing the appearance of acne and age spots or brightening skin and improving skin complexion. No matter your skin type, age or concerns, there’s an effective serum out there that will supercharge your routine. Use them post-cleansing and pre-moisturiser for a boost of benefits. Discover our entire range of serums and find the right serum for you today.

Shop serum brands: The Ordinary | asap | Skinstitut | Dermalogica | Medik8

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